We aim to be a household haircare staple and putting a solid bar in every shower to reduce plastic wastage globally.
Our mission is to create a wide variety of high quality shampoo and conditioner bars and demonstrating the sustainability impact when one switch from liquid to solid haircare products.
The Dirty Little Secret of Liquid Shampoo
Liquid shampoo bottle has 2 problems.
1. Each liquid bottle is made out of approximately 70% water which makes the contents of your shampoo diluted.
2. The pump is designed to give you more product than you need to speed up the repurchase cycle.
Shampoo bars gives you control and moderates how much you use. You add the water - not us.
The Bigger, The Better
Other shampoo bar companies sell 20 - 55g which means more packaging and shipping needed.
At Beth, our products are designed to be 100g, the optimal and perfect size for travelling, last longer and save money.
Our Beliefs
We believe that we do not need a handful of people to do sustainability perfectly, we just need billions to do sustainability imperfectly to make an impact. Every shampoo bar you purchase prevents 3 shampoo bottles polluting our environment. Our products are curated in Singapore.