Haircare is our product. Increasing sustainable habits is our hustle.

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Our Story

I am passionate about skincare, haircare and sustainability. Knowing the beauty industry contributes substantial plastic waste, I wanted to be more conscious of my purchases. However, being a skincare and haircare nerd, the ingredients list of existing shampoo bars does not meet my strict requirements. I wanted to reduce plastic waste, without compromising the quality of existing shampoo products.

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