Our Story
I am passionate about skincare, haircare and sustainability. Knowing the beauty industry contributes substantial plastic waste, I wanted to be more conscious of my purchases. However, being a skincare and haircare nerd, the ingredients list of existing shampoo bars does not meet my strict requirements. I wanted to reduce plastic waste, without compromising the quality of existing shampoo products.
As someone who reads the ingredients list on every beauty product before purchasing, I needed a shampoo bar that is sulphate-free, palm oil free, cruelty-free, vegan, no artificial colouring, no usage of plastic packaging, silicones free, pH-balanced, no artificial fragrance and so on... The solid shampoo bars that are out in the market did not tick every box.
And so, after close to 7 months of crafting, I have finally found the perfect shampoo bar that is high quality and plastic-free. Our shampoo was formulated with hair experts and used 100% natural active ingredient, safe for all hair types.
All our packaging is made out of uncoated paper and it is 100% recyclable and biodegradable. We aim to be a household haircare staple and put a solid bar in every shower to reduce plastic wastage. We believe that everyone wants to save the environment. Why not begin with Beth shampoo bars?